Makers and Marketers of VR

We create interactive VR across all platforms, 360 videos for social media, and make the best trailers for VR content out there.

Interactive Experience


Ghostbusters VR: Now Hiring

Are you prepared to answer the call? Get face-to-face with the paranormal on PlayStation VR.

Client

Sony Pictures


Market

Global


Platform

PlayStation VR
HTC VIVE
CARDBOARD


Press

Fandango

VR Focus

Awards

Clio Key Art Award 2015 [Silver] – Theatrical: Engagement/ Experiential


Digital Hollywood VR Best of 2015 – Best in Overall VR Experience


Lumiere Award – Best Theatrical VR Experience

Seeing the possibilities


To promote Sony Pictures' film The Walk globally, we wanted to recreate the deciding moment of the film for viewers in the most visceral (and safest) way possible: using virtual reality. People should walk away from the experience thinking ”I can’t believe he really did that”.

Trailer

Entering the world


Just as Philippe Petit did in real life, in VR viewers step off the ledge of The World Trade Center onto a tightrope and begin to walk across. We wanted them to truly believe they are there in that moment, with all the fear and awe that would accompany such an amazing event. It was built exclusively using Sony hardware, using visual effects and audio elements taken directly from the film. A wind machine and wire on the ground give viewers tactile feedback for what they virtually see and touch, adding to the immersion.

Sharing the experience


The VR experience traveled to more than 17 flagship IMAX theatres around the world, from Dubai to Seoul, with a standee that allowed moviegoers to take photos in real life that mimicked the view in the VR headset.

The Response


The sense of height was truly experienced by participants – some more than others! Stepping off the ledge feels so real that 25% of participants could not take a step.

The Results


  • Thousands of people had a 1-on-1, captivating experience promoting the film
  • Foreign box office was over 80% of total gross
  • Press coverage continues 6 months after the initial release